Cumberland

In pursuit of a sustainable approach to producing approximately 400 vibrant silos and captivating hero images of their products, Cumberland enlisted us to digitize and visualize nearly 200 of their timeless furniture pieces. This US manufacturer designs modern furniture to last, investing in honest materials and sustainable craftsmanship. Virtual photography offers significant advantages for such brands, enabling them to showcase their products in various materials without physical production, aligning seamlessly with our expertise.

Key milestones

Streamlining Organization: Effective organization is paramount for projects of this magnitude, particularly as we approach the client's website launch. Together with our intermediary, Concept A Creative, we split the assignment into manageable batches and outlined a structured delivery and review strategy. A well-coordinated workflow is essential for achieving exceptional outcomes.

Perfecting Silo Images: The cornerstone of a cohesive gallery lies in life-like digital replicas of the furniture, meticulously crafted down to the subtlest detail and texture. Our streamlined workflow processes, coupled with the expertise of our skilled professionals, ensure seamless execution of this critical aspect.

Results

Impeccably rendered silo and hero images showcasing the furniture's intricate details and vivid product compositions highlight our commitment to quality and precision.